City Harvest PSA
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Fall 2012
This was an ad created for the organization City Harvest in New York City. Their mission is to rescue food that would otherwise go to waste to feed the millions of people that go hungry in NYC each year. With this in mind, the concept of the quintessential ‘Big Apple’ was turned on its head, with a rotting bite taken out of it to represent the millions of New Yorkers who go hungry every day.